Google Ads vs Meta Ads: Where Should You Spend?

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Google Ads: When People Are Searching

Google Ads captures demand. When someone searches for ‘best cafe near me’, they’re already looking for a solution.

Meta Ads creates demand. People aren’t on Instagram looking to buy. They are scrolling for entertainment. Meta’s strength is its targeting.

A common starting point is 60% Google Ads / 40% Meta Ads for businesses with strong search volume.